Eat to the Beet

I like beetroot but it will be a cold day in hell when I cook one from scratch. So ever since I came up with a wonderful beetroot recipe I've been looking for bargain beetroot to buy. (Apologies for the alliteration.) And the bargain beetroot buy to beat (okay, that's enough) is Lidl's Oakland Cooked Beetroot.

I was delighted to find that this cost close to half the price of beetroot at other supermarkets — 59p (44p when on special recently) per pack. But then I realised that the Lidl beetroot came in 500g packs. In other words, twice the size of the other supermarket's beetroot. A huge saving and an incredible bargain. 

What's more, the Lidl beetroot, if anything, has a superior flavour to its competitors. considerably sweeter. Unbeatable — Or should I say "unbeetable"? No, I won't say that, and as an apology for all the alliteration and appalling puns I will post my wonderful beetroot recipe next week.

(Image credits: One reason that Lidl is so cheap — sorry, inexpensive — may be that their web presence is close to non existent. They have a website, but you can't search it for products and no search engine would disgorge a photo of the Oakland Cooked Beetroot they sell. So what you've got here instead is a beautiful photograph of the lovely Chioggia stripey beetroot from a delightful blog about gardening in London, Out of My Shed. Many thanks to Naomi Schillinger.)